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ACCT 5322 Federal Taxation II
MBA or MS in MIS Elective.
Prerequisite: ACCT 3321 with a grade of C or higher. Federal income
tax topics related to partnerships and partners, corporations and
shareholders, trusts and estates, research methods in tax practice,
survey of the unified estate and gift tax law.
ACCT 5352 Auditing Theory and Practice II
MBA or MS in MIS Elective.
Prerequisites: ACCT 3341, 4351, each with a grade of C or higher.
Expansion of the auditing function: internal auditing, operational
auditing, auditing EDP systems, and statistical sampling; SEC requirements,
legal and ethical responsibilities, and comprehensive review of
auditing standards.
ACCT 7302 Accounting Methods and Reports
MBA and MS in MIS Foundation Requirement.
Use of accounting data are taught in this course. The topics covered
include financial statements, mechanics of recording, theory, working
capital, property and plant, long term debt, owners; equity, costing
of products, control of costs, and non-routine decisions. The curriculum
includes case studies to illustrate application of accounting principles
and procedures to the decision process.
ACCT 7304 Accounting for Decision Making
MBA Core Requirement.
Prerequisites: ACCT 7302 or equivalent. Focuses on the users of
accounting information and the effect management decisions have
on accounting records. Emphasizes through case studies accounting
methods for and informational use of data contained in externally
and internally generated accounting reports. Topics include the
various financial statements, dividends, common stock and bond financing,
stock based compensation plans, and short and long term investments.
Methods for pricing products, controlling costs, and non-routine
decisions are also reviewed.
ACCT 7305 Analysis of Financial Statements
MBA or MS in MIS Elective.
Prerequisite: ACCT 7304. User-oriented analysis of the operating
performance of an organization based upon accounting information
and related financial statements; emphasizes comparative profitability,
liquidity, and operating performance measures; statistical techniques
and electronic spreadsheets used to analyze and manipulate data.
ACCT 7320 Tax Planning for Business Decisions
MBA or MS in MIS Elective.
Prerequisite: ACCT 7304. Impact of federal tax laws, regulations
on a variety of business decision areas; opportunities for tax planning
in those areas.
ACCT 7330 Managerial Accounting for Information Systems
Specialists
MS in MIS Core Requirement or MBA Elective.
Prerequisite: ACCT 7302 or equivalent. Application and use of accounting
information for managerial decision making in the information technology
environment; major topics include cost accumulation systems, cost
management systems, planning and control systems, and the use of
accounting information in decision making.
ACCT 7340 International Accounting
MBA or MS in MIS Elective.
Prerequisite: ACCT 7302 or equivalent. Fundamentals of the nature
of international accounting in the context of the related international
economic and business environments; accounting as an aid and outcome
of a global business strategy; emphasis on learning via case analyses,
outside readings, and appropriate written assignments.
ACCT 7360 Taxation of Pass-Through Entities
Graduate Certificate in Accountancy or Taxation. MBA Elective.
Prerequisite: ACCT 7367- Federal Tax Research, Practice, and Procedure.
Study of small business entities, emphasis on partnerships, limited
liability companies, and S corporations; includes choice, formation,
and operation of above and distributions, sales, and exchanges of
ownership in interests, and transfers by death. Emphasis on research
and tax planning.
ACCT 7361 Auditing Theory and Practice II
Graduate Certificate in Accountancy. MBA Elective.
Prerequisites: ACCT 3341, 4351, or their equivalent, each with a
grade of C or greater. The expansion of the auditing function, including
internal auditing, operational auditing, auditing EDP systems, and
statistical sampling. SEC requirements, legal and ethical responsibilities,
comprehensive review of auditing, and application of accounting
research skills.
ACCT 7362 Advanced Topics in Accounting Information Systems
Graduate Certificate in Accountancy. MBA Elective.
Prerequisite: ACCT 3341 or equivalent with a grade of C or greater.
Accounting systems in a database environment; structured systems
analysis and other approaches to systems analysis and design; current
developments in computerized systems technology; risks and controls
in computerized information systems; application of ccounting research
skills.Three credit hours.
ACCT 7363 Accounting Theory and Research:
Graduate Certificate in Accountancy. MBA Elective.
Prerequisite: Undergraduate major in accounting or equivalent. Investigation
of the development of accounting theory. Focuses on the nature and
development of accounting theory and its relation to the standard
setting process. The relationship of accounting theory to the resolution
of current issues is examined. Emphasis on accounting research.
ACCT 7364 Advanced Topics in Managerial Accounting
Gradate Certificate in Accountancy. MBA Elective.
Prerequisite: ACCT 3330 or equivalent with a grade of C or greater.
Continuation of managerial accounting. Use of accounting information
for planning and control, profit planning and control, cost/volume/profit
and incremental analysis, capital budgeting, responsibility reporting
and performance evaluation, transfer pricing, quantitative models,
and decision simulation. Application of accounting research skills.
ACCT 7365 State and Local Taxation
Graduate Certificate in Accountancy or Taxation. MBA Elective.
Prerequisite or concurrent registration: ACCT 7367 - Federal Tax
Research, Practice and Procedure. The constitutional, statutory,
regulatory, and judicial principles affecting state and local taxation
of business transactions, with emphasis on Arkansas taxation. Emphasis
on research and tax planning.
ACCT 7366 Federal Corporate Taxation
Graduate Certificate in Accountancy or Taxation. MBA Elective.
Prerequisite or concurrent registration: ACCT 7367 - Federal Tax
Research, Practice and Procedure. Study of federal income taxation
provisions affecting the formation, operation, liquidation, acquisition,
and reorganization of Subchapter C corporations. Emphasis on research
and tax planning.
ACCT 7367 Federal Tax Research, Practice and Procedure
Graduate Certificate in Accountancy or Taxation. MBA Elective.
Prerequisite: ACCT 3321, or equivalent, with a grade of C or greater
or consent of instructor. Methods and tools of tax research as applied
to both closed fact and controllable fact cases. Methods for locating
and assessing relevant authority on specific tax questions is emphasized.
Includes a survey of the rules administering the practice before
the Internal Revenue Service and the various federal income tax
provisions applicable to filing, examination, and appeals.
ACCT 7399 Independent Study
MBA or MS in MIS Elective.
Prerequisites: All Core courses, 12 Beyond the Core credits, and
consent of instructor. Intensive research under faculty supervision
on approved topic in an area not covered in depth through regularly
scheduled courses; research paper required.
ACCT 8208 Legal and Ethical Issues in Business
Executive MBA Required Course.
Introduction to the framework for doing business in the U.S. legal
system. Constitutional principles; crimes affecting business; tort
and product liability; contract formation and remedies; intellectual
property; environmental regulation and mandates. All topics will
address the ethical, social, and political issues that influence
the workplace and American society.
ACCT 8300 Seminar in Current Topics
MBA or MS in MIS Elective.
Prerequisite: Consent of instructor. Topics of current importance
and interest in accounting.
ACCT 8400 Accounting Information for Decision Making
Executive MBA Required Course.
Understanding financial statement components; preparing and using
financial, managerial, and cost accounting information in making
business decisions. Application of basic tax principles to the decision
making process is also included.
ECON 7300 Economic Principles
MBA Foundation Course.
Theory of the individual firm in the economy; utility, demand theory,
elasticity; cost and price determination, income distribution; macroeconomic
analysis of income, employment, prices, business fluctuations, monetary
system, elements of international trade.
ECON 7313 Managerial Economics
MBA Core Course.
Prerequisite: ECON 7300 or equivalent and ECON 7320 or equivalent.
Use of economic analysis in public, private sector managerial decision
making; microeconomic topics include demand theory and estimation,
market structure analysis, pricing policies, game theory, capital
expenditures; macro-economic topics include forecasting, how monetary
and fiscal policies influence macroeconomic variables.
ECON 7320 Quantitative Analysis
MBA Foundation Requirement.
Introductory calculus and statistics with applications in business,
including topics such as differential and integral calculus, descriptive
statistics, probability theory, hypothesis testing, and regression
analysis.
ECON 7322 Econometrics
MBA or MS in MIS Elective.
Prerequisite: ECON 7321 or consent of instructor. Application of
statistics, mathematics to economic problems; economic models formulation,
measurement, verification, prediction.
ECON 7324 Environmental and Resource Economics for Managers
MBA or MS in MIS Elective.
Prerequisite: ECON 7300; permission of instructor to permit non-MBA
graduate students to enroll. This course presents the theoretical
and applied aspects of resource use and environmental issues which
are faced by managers in modern business settings. Economic efficiency
is defined and explored and employed throughout the course as a
means of approaching resource and environmental problems. Case examples
of pollution problems and resource misuse are introduced as a means
of understanding economic efficiency.
ECON 7330 Public Sector Economics
MBA or MS in MIS Elective.
Prerequisite: ECON 7300 or consent of instructor. Theory of public
goods, allocation techniques; welfare economics, welfare politics
concepts and critique; revenue sources, equity considerations and
impact; public sector budgeting; theory, concepts of fiscal federalism.
ECON 7399 Independent Study
MBA or MS in MIS Elective.
Prerequisites: All Core courses, 12 credits of Beyond the Core requirements,
and consent of instructor. Intensive research under faculty supervision
on an approved topic in an area not covered in depth through regularly
scheduled courses; research paper required.
ECON 8200 Economic Principles
Executive MBA Required Course.
Theory of the individual firm in the economy; utility, demand theory,
elasticity, cost, and price determination, and strategic position
of the firm in an industry.
ECON 8210 Economic Strategy
Executive MBA Required Course.
Prerequisite: ECON 8200. A systematic study of economic forces affecting
the business firm and their impact on corporate strategy.
ECON 8300 Seminar in Current Topics
MBA or MS in MIS Elective.
Prerequisite: Consent of instructor. Topics of current importance
and interest in economics.
ECON 8320 Statistical Methods in Business
Executive MBA Required Course.
Statistical analysis with applications in business. Topics include
descriptive statistics, probability, sampling theory, hypothesis
testing, and regression analysis. Theoretical concepts are reinforced
through the use of computer projects.
FINC 5383 Advanced Portfolio Management I
Prerequisite: FINC 3350 for undergraduate or FINC 7320 for graduate
credit, and consent of Department. Theories of portfolio construction,
rules, fundamental analysis, and efficient markets hypothesis as
applied to portfolio management; investment goals and strategies;
decision making on portfolio of Ford Investment Trust. Students
must apply to enroll in the course; check with the Department for
application forms and deadlines. Enrollment is limited to 15 students,
no more than 5 of whom may be graduate students.
FINC 7301 Financial Management
MBA Foundation Course.
Prerequisites: ACCT 7302, ECON 7300, and ECON 7320 or equivalent.
Financial resources management; emphasis on financial statement
analysis, time value of money, valuation of financial assets, capital
budgeting, cost of capital, capital asset pricing, capital structure
and dividend policy.
FINC 7311 Corporate Financial Planning
MBA Core Requirement. MS in MIS Elective.
Prerequisite: FINC 7301 or equivalent. Developing long-term posture
of finance function consistent with goals of firm; emphasis on finance's
interaction with corporate functions and of the firm with the financial
community. Uses case study extensively.
FINC 7320 Advanced Investment Analysis
MBA or MS in MIS Elective.
Prerequisite: FINC 7301 or equivalent. Evaluation of capital markets,
analytical techniques useful for security analysis; emphasis on
analysis of stocks, bonds in portfolio management.
FINC 7325 Financing Entrepreneurial Ventures
Prerequisite: FINC 7301. Explores financing alternatives and concepts
as they relate to new and growing ventures. Among the financing
alternatives discussed are debt financing from banks, SBIC’s
and other asset based lenders, and equity financing from angel investors,
private placements, venture capitalists and private equity markets.
Students are required to analyze financing needs and use firm valuation
methods.
FINC 7330 Insurance and Risk Management
MBA or MS in MIS Elective.
Prerequisite: FINC 7301 or equivalent. Nature of risk; risk management
concept; relationship of risk management to business functions;
insurance's nature, role as a risk management technique in business,
personal affairs; includes property, liability, personal insurance
lines.
FINC 7340 Real Estate Markets
MBA or MS in MIS Elective.
Real estate analysis; includes real estate typology, elements of
real property law, basic contractual arrangements in real estate
business, sources of financing, market-comparison valuation, government
policies affecting real estate and local zoning, real estate taxation
practices. (For business-oriented students with no real estate background).
FINC 7350 Financial Institutions and Organizations
MBA or MS in MIS Elective.
Prerequisite: FINC 7301 or equivalent. Functions of financial intermediaries;
assets, liabilities management analysis; historical highlights,
future growth prospects; problems, solutions.
FINC 7399 Independent Study
MBA or MS in MIS Elective.
Prerequisites: All Core courses, 12 credits of Beyond the Core requirements,
and consent of instructor. Intensive research under faculty supervision
on approved topic in an area not covered in depth through regularly
scheduled courses; research paper required.
FINC 8300 Seminar in Current Topics
MBA or MS in MIS Elective.
Prerequisite: Consent of instructor. Topics of current importance
and interest in finance.
FINC 8310 Financial Management
Executive MBA Required Course.
Prerequisites: ACCT 8400, ECON 8200 and ECON 8320. The application
of financial management concepts to a firm. Topics include financial
statement analysis, time value of money, valuation of stocks and
bonds, capital asset pricing, capital budgeting, cost of capital,
dividend policy, capital structure, and other special topics.
FINC 8311 Financial Planning
Executive MBA Required Course.
Prerequisites: FINC 8310. Examines the two major decisions of financial
managers - the investment decision and the financial decision -
from the perspective of value creation. Further develops the financial
theory presented in the introductory course with applications to
specific cases. Topics include financial forecasting, cost of capital,
capital structure, capital budgeting, long-term financing, business
valuation and the market for corporate control.
IBUS 5316 Field Study in International Business
MBA or MS in MIS Elective.
Prerequisites: Completion of MBA core courses or equivalent. This
course requires an international trip which provides students an
opportunity to explore firsthand the international dimensions of
business, to identify and pursue strategic issues in the international
business, and to gain an awareness of how cultural, economic, political,
and legal environments influence business practices. Students study
and conduct research on the country and prepare a report detailing
business and cultural practices, political, and economic environments
prior to travel. Upon return, students prepare a written summery
of their experiences and compare expectations prior to the field
study with the realities of international business. Students will
also prepare a marketing plan on a product/service to be offered
in the visiting country. Students will bear the cost of airfare,
lodging, and meals. Three credit hours.
IBUS 8201 Seminar in International Business II
Executive MBA Required Course.
Prerequisites: IBUS 8300 and IBUS 8400. Continues the study of management
forces impacting an international business environment for a multinational
corporation. Topics include international investment theories, foreign
direct investment, foreign exchange markets, foreign currency translation,
transfer pricing and issues in international taxation, performance
evaluation and financial statement analysis.
IBUS 8300 Field Study in International Business
Executive MBA Required Course.
Prerequisites: IBUS 8400. An international trip that provides an
opportunity for students to explore first-hand the international
dimensions of business. it provides the student with opportunity
to identify and pursue strategic issues in international business
and to gain consciousness of the impact of culture on business practices.
Students will do extensive research on a country and prepare a report
detailing business and cultural practices with political and economic
components prior to travel. upon return, students will prepare a
written summary of their experiences and compare expectations prior
to the field study with the realities of international business.
IBUS 8400 Seminar in international Business I
Executive MBA Required Course.
A study of management forces impacting an international business
environment for a multinational corporation. Topics include the
fundamentals of international business management, international
marketing and international economics. It provides an overview of
international business, its history, trends, and possible future
direction, as well as the phenomenon that impact it.
MGMT 5310 Local Area Networks
MBA or MS in MIS Elective.
A study of the role of telecommunications in information resource
management, with emphasis on business applications in a local area
network environment. Principles of LAN design and installation,
system component selection, administration, security, and control.
Overview of major LAN systems.
MGMT 5312 Object Oriented Programming
MS in MIS Prerequisite Course.
Beginning object-oriented programming course. Focuses on business
problem solving and solution development.
MGMT 5350 Business Database Management Systems
MS in MIS Core Course. MBA Elective.
This course addresses the concepts and principles underlying the
design and application of relational graphics based data modeling,
relational algebra, the database language SQl, database design,
and normalization theory. Projects, which typically are implemented
using a current commercial database management system software,
are assigned to reinforce most of the concepts taught in the course.
MGMT 5361 Entrepreneurship
MBA or MS in MIS Elective.
Prerequisites: ACCT 7302, MKTG 7300, FINC 7301, or equivalent, or
the consent of the instructor. Identifying, assessing, and developing,
entrepreneurial opportunities. Focus on skills needed for business
startup.
MGMT 7302 Management and Organizational Behavior
MBA and MS in MIS Foundation Requirement.
A study of the theories of management and the behavioral sciences,
which are directly related to understanding, predicting, and influencing
human behavior in organizations.
MGMT 7303 Systems Development and Database Design
MS in MIS Core Requirement.
The course is a survey of information system development. It will
provide students with non-IS backgrounds with foundation knowledge
and skills in information systems development. The course overviews
the process of system development using SDLC (system development
life cycles) with an emphasis on database development. Three credit
hours.
MGMT 7304 Business Applications in Object-Oriented Programming
MS in MIS Core requirement. MBA Elective.
Prerequisite: MGMT 4312 or 5312 or equivalent. An exploration of
the application of object-oriented methodologies to business information
systems through applications development using object oriented programming
languages.
MGMT 7305 Advanced Database Management Systems
MS in MIS Beyond the Core requirement. MBA Elective.
Prerequisites: MGMT 4350/5350 or equivalent. Advanced concepts in
database management, expanding from the relational data model to
the multidimensional model, object-relational techniques, and web
accessed data.
MGMT 7307 Systems Analysis and Design Methods
MS in MIS Beyond the Core requirement. MBA Elective.
Prerequisite: MGMT 3307 or equivalent. Application of system analysis
and design methodology with emphasis on Object-Oriented (OO) methodologies.
Includes basic concepts, modeling techniques, and tools for systems
analysis and design.
MGMT 7308 Advanced Business Communication
MS in MIS Beyond the Core requirement. MBA Elective.
Analysis of communication issues in the global socio-technical environment.
Assessment of organizational communication systems. Refinement of
written and verbal communication competencies.
MGMT 7310 Organizational Behavior
MBA Core requirements. MS in MIS Elective.
Organization theory and principles of managing an organization,
including internal and external forces. Emphasis on applications
of behavioral sciences in understanding. Predicting, and controlling
human behavior in organizations.
MGMT 7311 Entrepreneurship and Small Enterprise Management
MBA or MS in MIS Elective.
Prerequisites: ACCT 7302, FINC 7310, MKTG 7300 or equivalent courses.
Problems associated with entrepreneurship; emphasis on small enterprises,
feasibility studies of new small enterprises.
MGMT 7312 Team Development
MS in MIS Core Requirement. MBA Elective.
Organizational theory and principles of developing and managing
teams.
MGMT 7315 E-Commerce Technologies
MBA or MS in MIS Elective.
An overview of e-commerce technologies, including analysis of e-commerce
infrastructure, technology, and managerial and implementation strategies.
Focus on web development.
MGMT 7335 International Management
MBA or MS in MIS Elective.
Introduction to international business; particular issues and problems
associated with managing business operations in multinational enterprises;
management responses to these problems.
MGMT 7340 Collective Bargaining
MBA or MS in MIS Elective.
Aspects of labor-management relations; includes union organization,
legal parameters, agreement negotiation, day-to-day administration
of union-management agreement; emphasis on roles of industrial relations
managers, line managers; extensive use of case studies.
MGMT 7341 Human Resource Management and Industrial Relations
MBA or MS in MIS Elective.
Selected topics in personnel administration; emphasis on topics
of current importance that meet specific student needs; individual
and group research project using primary and secondary sources;
readings, case studies, discussions with guest speakers from national,
regional, local enterprises in the metropolitan Little Rock area.
MGMT 7350 Information Systems Management
MBA and MS in MIS Core requirement.
The strategic perspective for aligning competitive strategy, core
competencies, and information systems. Development, implementation,
and management of information systems that support the operational,
administrative, and strategic needs of the organization, its business
units, and individual employees.
MGMT 7351 Management Information Systems: Theory and Application
MBA or MS in MIS Elective.
Information flow between various decision points in functional areas
of a variety of organizations; develops understanding of routine
information flow, how it can be made more effective and efficient
in terms of handling, processing, refining, dissemination; uses
executive and systems design perspectives; reviews and uses real
systems in local government and business organizations.
MGMT 7352 Emerging Technologies and Strategic Issues
MS in MIS Core requirement. MBA Elective.
Prerequisite: MGMT 7350 or equivalent. In-depth examination of the
strategic use and development of an integrated technical architecture
(hardware, software, networks, and data) to serve organizational
needs in a rapidly changing competitive and technological environment.
Strategic use of echnologies for intra- and inter-organizational
systems.
MGMT 7353 Project Management
MS in MIS program Core Requirement.
Capstone course to be taken at the end of the program. Prerequisites:
MGMT 7304, 7305, 7308, 7312, 7350, and completion of or concurrent
enrollment in ACCT 7330. A study and application of project management
techniques through the development and implementation of an application
development project. Includes all stages of the project development
life cycle, with focus on enterprise application integration.
MGMT 7370 Issues in Manufacturing and Operations Management
MBA or MS in MIS Elective.
Prerequisite: All Foundation courses. Concerns of manufacturing,
service management; includes product and process design, plant capacity
and location, work force development, scheduling, inventory control,
product and service improvement, vendor relations; emphasis on resource
and functional integration, information systems use, team solutions,
global marketplace competition strategies; decision-making tools
such as forecasting, queuing theory, simulation, network analysis.
MGMT 7371 Production/Operations Management
MBA Elective.
Prerequisite: ECON 7320 or equivalent. A study of traditional ideas
and techniques of production/operations management as well as contemporary
practices and concepts being employed by businesses. In this course
the term "production" refers to the conversion of labor
hours, dollars, materials, and skills (inputs) into products or
services.
MGMT 7380 Corporate Strategy
MBA Core requirement. Capstone course to be taken at the end
of the program.
Prerequisites: FINC 7311, and enrollment in last semester or in
last nine program hours. Process for deriving corporate, business
strategies; emphasis on strategy concepts, techniques, application
to small, large private sector corporations, nonprofit organizations.
MGMT 7399 Independent Study
MBA or MS in MIS Elective.
Prerequisites: All Core courses, 12 credits of Beyond the Core requirements,
consent of instructor. Intensive research under faculty supervision
on approved topic in area not covered in depth through regularly
scheduled courses; research paper required.
MGMT 8100 Information Systems Technology
Executive MBA Required Course.
Design of end-user applications and their role in managerial/business
decision making; familiarization with the basic productivity software
packages and the use of Internet resources in business.
MGMT 8107 Leadership Foundations
Executive MBA Required Course.
Defines leadership, maps leadership style for the individual, and
explains its role in management. It focuses on concepts for developing
strategic leadership within the organization, experience and skills
for leading organization development and change, team interaction,
and styles. It draws on writing, exercises, and students' business
experience to explore the foundations and techniques of organizational
leadership.
MGMT 8108 Strategic Applied Leadership
Executive MBA Required Course
This course builds upon MGMT 8107, Leadership Fundamentals, adding
the concepts of power, self-leadership, strategic leadership, communication,
and compensation, in an application-based format. Students learn
the role leadership in gaining competitive advantage, through the
analysis, formulation, and implementation of a strategic plan. In
addition, leadership is stressed, in regard to establishing measure,
communicating results, and compensating individuals within the organization.
MGMT 8270 Operations Management
Executive MBA Required Course.
Prerequisites: Economics 8320. Addresses topics that have applications
both in manufacturing and in services, including quality control
methods, forecasting techniques, scheduling and planning, the transportation
problem, and project management (PERT/CPM). Computer assignments
may be given.
MGMT 8300 Seminar in Current Topics
MBA or MS in MIS Elective.
Prerequisite: Consent of instructor. Topics of current importance,
interest in management.
MGMT 8310 Applied Organizational Behavior
Executive MBA Required Course.
Organizational behavior concepts and applications, such as leadership,
motivation, perception, conflict, and communication will be included.
Emphasis will be placed on learning the traditional areas of organizational
behavior using an experiential learning approach.
MGMT 8341 Human Resource Management
Executive MBA Required Course.
Contribution of the human resource management function in achievement
of organizational objectives. Role of upper and middle management
in the establishment and implementation of human resource strategies
and policies. Topics of discussion: employee selection, performance
evaluation, termination, compensation and benefits, reward systems,
counseling, negotiation, and personnel/labor law.
MGMT 8380 Strategic Management
Executive MBA Required Course.
Prerequisites: FINC 8311, and enrollment in last nine program hours.
Integrates the functional areas of business and develops a top management
perspective; emphasis on developing executive abilities and creative
thinking via practice in formulating value statements, visions,
missions, objectives, strategies, policies, and alternative courses
of action.
MKTG 7301 Marketing Analysis, Planning, and Control
MBA and MS in MIS Core requirement.
Prerequisite: graduate standing. Marketing principles, structure,
framework from managerial perspective; role of basic marketing functions
(price, product, distribution, promotion) in determination and implementation
of strategy and other marketing decision-making activities; significance
of legal and ethical precepts; increasing role of global marketing
activities.
MKTG 7311 Marketing Strategy
MBA Core. MS in MIS Elective.
Prerequisite: MKTG 7301 or equivalent. Case study approach to analyzing
business marketing problems; emphasis on finding, solving problems
of product strategy, pricing, promotional strategy, distribution
methods.
MKTG 7312 Markets Analysis
MBA or MS in MIS Elective.
Prerequisites: MKTG 7301, ECON 7320 or equivalent. Analysis of consumer
and intermediate markets for purposes of developing marketing strategy;
includes income and expenditure patterns, buying decision processes,
buyer behaviors, consumption patterns.
MKTG 7313 Marketing Research and Information Systems
MBA or MS in MIS Elective.
Prerequisites: MKTG 7301, ECON 7320 or equivalent. Research methods,
application to marketing decision-making; includes problem definition,
research design, sampling, data collection and analysis, research
presentation.
MKTG 7314 Product Innovation and Marketing Communications
MBA or MS in MIS Elective.
Prerequisite: MKTG 7301 or equivalent. Relationship between marketing,
innovation, communications; builds on behavioral base for insights
to product innovation, marketing communication process; behavioral,
communication concepts for developing marketing communications programs.
MKTG 7316 Global Marketing
MBA or MS in MIS Elective.
Prerequisite: All Core courses. Primary dimensions of the global
marketing environment; introduction to international marketing research
problems and approaches; planning for global marketing operations
and managing the global marketing mix.
MKTG 7318 Development and Measurement of Market Driven
Quality
MBA or MS in MIS Elective.
Prerequisite: MKTG 7301 or equivalent and graduate standing. A course
in Market Driven Quality associated with Total Quality Management
(TQM) including the historical origins, the philosophy, principles
and tolls, and its implementation using a marketing perspective.
The focus is on the fundamental assumptions of the TQM philosophy
and its marketing applications.
MKTG 7320 E-Commerce: Strategic Issues
MBA or MS in MIS Elective.
Prerequisites: MKTG 7301 or equivalent. Survey of Web Activity.
Business models and other frameworks for evaluating and creating
business strategies involving electronic networks. Infrastructures
and technology issues. Ethical and policy issues.
MKTG 7381 Law and Ethics in Business
Core course for students entering MBA prior to 2003.
This course instructs the student in the foundations of law that
constitute the framework for doing business in the United States.
Specific fields of concentration include: constitutional principles,
contract formation and remedies, tort and product liability property,
environmental regulation, securities regulation, and government
mandates. All topics will be explored with a focus on ethics together
with an analysis of the social and political issues that influence
the workplace.
MKTG 7399 Independent Study
MBA or MS in MIS Elective.
Prerequisites: All Core courses, 12 credits of Beyond the Core requirements,
and consent of instructor. Intensive research under faculty supervision
on an approved topic in an area not covered in depth through regularly
scheduled courses; research paper required.
MKTG 8300 Seminar in Current Topics
MBA or MS in MIS Elective.
Prerequisites: Consent of instructor. Topics of current importance,
interest in marketing.
MKTG 8301 Marketing Management
Executive MBA Required Course.
The course has two major objectives for the student: (1) understanding
basic marketing concepts involving buyer behavior, product planning,
pricing, channels of distribution and promotion, and (2) developing
marketing decision making capabilities based on strategic management
and analytical skills. The overall objective is to integrate all
the functional aspects of marketing with other functional areas
of the firm and with the environment, particularly consumption markets,
competitions, the economy, legal and regulatory environment, and
social evolution.
MKTG 8311 Marketing Strategy
Executive MBA Required Course.
Prerequisites: MKTG 8301. This course is offered as the second course
in a sequence, following the principles of MKTG 8301. The course
is designed to enhance the student's ability to formulate and implement
a marketing plan, and to better understand the relationship of marketing
to other business functions. It will emphasize application of marketing
concepts through the use of cases, simulations, or projects.
Updated November 2006
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