Advertising/Public Relations Major

Click here for a list of all UALR core curriculum, College of Business core curriculum, and Marketing and Advertising Electives.

Advertising/Public Relations Major Requirements

University Core Studies (required of all majors): 44 hours

Major Studies: 27 hours

• Art 3340 Graphic Design I - 3 hrs
• Journalism 2350 Techniques of Writing for the Mass Media - 3 hrs
• Radio, TV, and Film 2300 Audio-video Practicum - 3 hrs
• Advertising 3300 Principles of Advertising - 3 hrs
• Advertising 3310 Advertising Campaign I (fall) - 3 hrs
• Advertising 4310 Public Relations - 3 hrs
• Advertising 4320 Advertising Campaign II (spring) - 3 hrs
• Advertising 4370 International Public Relations or Marketing 4320 International Marketing- 3 hrs
• Marketing 4310 Marketing Research - 3 hrs

Unrestricted electives: 2
Total Degree Hours: 124